Can Twitter Hit The Big Leagues’ Curve Ball And Why?

twitter’s been thrown a big leagues’ curve ball (news.cnet.com), now what?

MLB taps Twitter for live commentary

Major League Baseball is now using Twitter in two of its online properties: MLB.tv, and MLB.com. Fans can chime in themselves, or view the 140-character insights of “insiders,” which are tweets from each team’s official Twitter account or fan blog.

Along with being able to post new messages directly from the box, users can get their tweets filtered into the stream using hash tags. These show up alongside the happenings of the game and serve as an alternate commentary to the streaming radio feeds. This is a really neat approach, since it does not require users to remain on MLB’s live game sites. Instead, it can tap the commentary of people who are watching or listening to it elsewhere.

For those who decide to stay in MLB’s Twitter box though, there are plenty of options to make it worth your while. The stream continuously updates, tapping into Twitter’s…READ MORE

who’s next on deck?

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