Blame Twitter: JetBlue’s All You Can Jet Pass Sells Out Early
JetBlue’s All You Can Jet pass offered customers the ability to purchase an unlimited number of flights from September 8 to October 9 for one small price — $599. It was a remarkable deal that sold out 36 hours before the publicized deadline. And social media – Twitter (Twitter) especially – is to blame.
The All You Can Jet pass was announced on August 12th, and was supposed to be available to travelers through today, August 21st, while supplies lasted. But supplies didn’t last; the campaign was even more successful than originally expected, and JetBlue officials attribute Twitter with the success saying, “Twitter really drove this in so many ways.”
According to an article in USAToday, JetBlue’s tweet about the promotion READ MORE